English

This is a module created to improve preparedness for and response of communities in countries at risk of a cholera epidemic.

Launched in 2016, (re)solve is a four-year project funded by the Bill & Melinda Gates Foundation. It is led by Pathfinder International in partnership with Camber Collective, The International Center for Women, and ideas42, and is active in Bangladesh, Burkina Faso, and Ethiopia.

This primer is intended to help health officers employed with the United States Agency for International Development (USAID) to design and support appropriate and sustainable social marketing programs from start-up to graduation.

Communication plays a powerful role in addressing behavioral barriers and shaping demand for health products and services. Uptake of short-acting methods of contraception and combined use of ORS and zinc to manage child diarrhea remains low in India.

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