Project Example

COVID-19 Video Spots, Indonesia

These television spots are intended for the general public, and explain various aspects about dealing with COVID-19.

  • Cuci Tangan Pakai Sabun/Handwashing – A 60 second version and a 30-second version of a TV PSA on the importance of handwashing with soap and steps in doing handwashing in order to prevent the spread of COVID-19
  • Masker/Mask – A 60 second version and a 30-second version of a TV PSA on the importance of wearing mask as one of the key behaviors to prevent the spread of COVID-19
  • Jaga Jarak/Physical distancing – A 60 second version and a 30 second version of a TV PSA targeting the general public on physical distancing as one of the key behaviors in COVID-19 prevention
  • Adaptasi Kebiasaan Baru – Puskesmas – A TV PSA targeting the general public on new health protocols related with COVID-19 in Puskesmas (community health facility)
  • Adaptasi Kebiasaan Baru – Peran warga desa – A TV PSA targeting the general public on community’s involvement in COVID-19 prevention
  • 3 perilaku kunci/3 key behaviors – A TV PSA targeted the general public on the 3 key behaviors (handwashing with soap, mask, and physical distancing) for COVID-19 prevention
  • Berubah Usir Wabah – A TV PSA about the importance of behavior change especially the three key behaviors (handwashing with soap, mask wearing, and physical distancing) to reduce the spread of COVID-19

This campaign includes radio spots, video spots, infographics, and a Question and Answer booklet.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: December 22, 2020