Project Example

Smart Couple Nepal Family Planning TV Spots

These materials are part of a family planning campaign – Parivar Niyojan Smart Banchha Jeewan (Family Planning makes a smart life), launched in Nepal on 21st August 2015 in an effort to reposition family planning for the young married couples (aged 15-29).

These four 45-second TV spots are intended to persuade couples to learn about family planning and to take an active part in ensuring their family’s health by using a modern contraceptive method.

The spots are::

Campaign Wave 1:

  • Smart Family
  • Ad for Newlyweds
  • Smart Choice
  • Brighter Future

Campaign Wave 2:

  • LARCs
  • Post Partum
  • Healthy Timing and Spacing of Pregnancies

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019