Project Example

What is Your Good Life?

These activity cards are part of a Community Action Kit used in the GoodLife Ghana Project.

GoodLife Ghana was part of the Behavior Change Support (BCS) Project, and was conducted from September 2009 to September 2013. It was designed to assist Ghana Health Services by addressing five key health areas: Family Planning, Maternal and Child Health, Malaria, Nutrition and Water and Sanitation.

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This leaflet was part of a set of teaser materials for the GoodLife Ghana Project.

GoodLife Ghana was part of the Behavior Change Support (BCS) Project, and was conducted from September 2009 to September 2013. It was designed to assist Ghana Health Services by addressing five key health areas: Family Planning, Maternal and Child Health, Malaria, Nutrition and Water and Sanitation.

The leaflet was meant to create interest and curiousity about the brand GoodLife Ghana, without mentioning any specific health issue. It was part of the teaser phase of the campaign which ran in October 2011.

Source: Johns Hopkins University Center for Communication Programs, Family Health Division of the Ghana Health Service

Date of Publication: January 29, 2020