MTV Shuga is a multi-channel campaign focusing on positive sexual health messaging for young people ages 16-25. The central feature of the campaign is an award-winning TV series, that has been aired in both Kenya and Nigeria, each for two seasons, and is currently being aired in South Africa for its fifth season. The show is viewable throughout Africa (and worldwide) via social media and other sources, and has to date reached an audience of over 720 million, with a social media reach of about 118 million.
Moyo ndi Mpamba, Usamalireni! (“Life is precious, take care of it!”) was an aspirational campaign that connected the idea of wellness to prosperity, and encouraged Malawians to take steps to improve their own health and that of their families.
In Nepal, the Health Communication Capacity Collaborative (HC3) is working to increase access to modern contraceptives among couples across the country. The Next Generation “Smart Couple” Family Planning Campaign focuses on young, low-parity Nepali couples (those with one or two children) using a multi-channel approach, with high-quality television and radio spots, as well as the use of other media.
The goal of the recent Next Generation “Smart Life” Family Planning Campaign is to increase modern contraceptive use among young, low-parity couples (those with one or two children).
In 2011, after more than 20 years of civil strife, the people of northern Uganda faced considerable sexual and reproductive health challenges stemming from the massive disruption of services, internal displacement, and erosion of traditional social and family structures.
In Kenya, maternal health complications are a leading cause of morbidity among women. Kenya’s Rift Valley Province has consistently had the highest level of abortion-related outpatient morbidity in the country since at least 2003.
Aiisseee! (“I Say!”) is a television and radio-based game show designed to improve couple communication and promote couple connectedness by giving contestants and listeners the chance to discuss serious relationship issues in a humorous way.
Nigerian women have an average of six children over the course of their lifetime and the national population—already the largest in Africa—is expected to double within 25 years. Poor access to and under-utilization of modern family planning (FP) methods contributes to high death rates among mothers and children across the country. Nigeria had a thriving FP program in the 1980’s and early 90’s.