Crisis and Emergency Risk Communication Quick Guide

US Centers for Disease Control and Prevention

Crisis and emergency risk communication (CERC) )is the strategy used to provide information that allows an individual, stakeholders, or an entire community to make the best possible decisions during a crisis emergency event. The purpose of a public health response to a crisis is to efficiently and effectively reduce and prevent illness, injury, and death and return individuals and communities to normal.

This guidebook offers information on the following:

  • What is Crisis and Emergency Risk Communication (CERC)?
  • The risk of disaster
  • Crisis communication lifecycle
  • The role of CERC