CAPACITY STRENGTHENING TOOL

Social Networking: A Guide to Strengthening Civil Society through Social Media

This tool offers a high level overview of best practices used in social media for advocacy. The tool focuses on details associated with individual social platforms and offers NGOs a solution on how to approach social media as a whole, no matter the platform, and how to reach their intended programmatic goals using the medium.

Included are sections on:

  • Popular social media platforms
  • Social media for capacity strengthening
  • Social media in programming
  • Growing constituency through social media
  • Measuring the impact of social media
  • Security and privacy

Last modified: July 23, 2021

Language: English

RESOURCES

Tools

Examples