How-to Guides

Social and behavior change (SBC) How-To Guides are short guides that provide step-by-step instructions on how to perform core social and behavior change tasks. From formative research through monitoring and evaluation, these guides cover each step of the SBC process, offer useful hints, and include important resources and references.

Inquire

Inquire is the first step in the communication process. In this step you set a vision and conduct an analysis of the situation, the audiences, and programs.

Design

Design is the second step in the communication process. In this step you create a communication strategy that includes communication objectives, audience segmentation, program approaches, channel selection, a monitoring and evaluation plan, and implementation plan.

Create and Test

Create and Test is the third step in the communication process. In this step you design, test, revise, and produce final communication products including materials, activities, and processes.

Stakeholder Participation

The communication process works best when program partners, decision-makers, audience members and technical experts are actively involved in each step. Engaging these stakeholders throughout the process spreads ownership and encourages sustainability.

Organizational Development

A strong organization is critical to being able to successfully implement SBCC programs. Organizational development focuses on improving leadership, management, systems, and financial sustainability.