SBC How-to Guides are short guides that provide step-by-step instructions on how to perform core social and behavior change tasks. From formative research through monitoring and evaluation, these guides cover each step of the SBC process, offer useful hints, and include important resources and references.
- Inquire is the first step in the communication process. In this step you set a vision and conduct an analysis of the situation, the audiences, and programs.
- Design is the second step in the communication process. In this step you create a communication strategy that includes communication objectives, audience segmentation, program approaches, channel selection, a monitoring and evaluation plan, and implementation plan.
- Create and Test is the third step in the communication process. In this step you design, test, revise, and produce final communication products including materials, activities, and processes.
- Mobilize and Monitor is the fourth step in the communication process. In this step you mobilize your partners, implement your program and monitor its progress.
- Evaluate and Evolve is the fifth step in the communication process. In this step you evaluate your program and use lessons learned to inform development of upcoming programs.
- SBCC Theory: Communication theories should guide program design and evaluation. These theories help predict how the audience will change through exposure to the SBCC program and measure success accordingly.
- Stakeholder Participation: The communication process works best when program partners, decision-makers, audience members and technical experts are actively involved in each step. Engaging these stakeholders throughout the process spreads ownership and encourages sustainability.
- Capacity Strengthening: Successful programs seek to strengthen local SBCC capacity so that partners can use what they learn to design, implement and evaluate programs and solve problems as they arise in real time. Learning should be happening all the time and at all levels.
- Organizational Development: A strong organization is critical to being able to successfully implement SBCC programs. Organizational development focuses on improving leadership, management, systems, and financial sustainability.