Audience Messages and Materials Worksheet

This worksheet walks the design team through various steps in developing materials and messages for a particular audience.

The sheet has space for providing the following information:

• Desired behaviors/ practices
• Actual behavior/practice
• Priority behaviours for change
• Barriers/ Constraints
• Key Constraint
• Key Influencers
• Key Benefit Statement

Last modified: March 25, 2019

Language: English