The Behavioral Drivers Model: A Conceptual Framework for Social and Behavior Change Programming

This presentation explains the purpose of developing the Behavioral Drivers Model is to add clarity and rigor to the design and monitoring of Social and Behavior Change programs .

The model unpacks the main drivers of behaviors. This theoretical map can then be used when trying to understand behaviors (research), influence them (programme) and track change (monitoring). It is a reference to challenge assumptions and make sure formative research explores the various possible drivers, and that the programmatic investments tackle the right ones.

The presentation covers:

• How will a conceptual framework improve our work?
• What type of conceptual framework?
• What drives a behavior?
  • Psychology
  • Sociology
  • Environment
• Why a rather linear representation?
• How to use the model
• Programming: Which approaches and interventions for which drivers?
• How do we elicit the drivers to make these informed decisions?
• Monitoring: Tracking how drivers evolve
• Unpacking the main factors into their key dimensions

Last modified: September 30, 2021

Language: English