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Previous pandemics have shown that gender inequality is not a side issue and that recognizing factors that can marginalize individuals in different groups can save lives. We also know that crises exacerbate gender inequalities.

Pretesting is an essential component of all communication messages and materials and ensures that what is designed is really suitable for the intended audiences. Even quick methods of pre-testing, such as rapid listening groups with different people nearby, can provide useful insight into how a behavior is understood or a message is perceived. Pre-testing helps ensure that your messages and materials have been contextualized properly.

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