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Social and behavior change (SBC) for service delivery refers to using SBC processes and techniques to motivate and increase uptake and/or maintenance of health service-related behaviors among intended audiences. SBC for service delivery is distinguished by its focus on service interactions: the use of SBC to motivate clients to access services (before services); to improve the client-provider interaction (during services); and to boost adherence and maintenance (after services). The concept includes considerations of social and cultural norms that impact service use (or non-use) and delivery, the physical environment in which services are delivered, and the communication that takes place between a client and provider.

Breakthrough RESEARCH, with input from USAID and implementing partners, has developed research and learning agendas for two important areas of social and behavior change (SBC) programming: the knowledge, attitudes, and behaviors of health care providers with their clients and the integration of multiple health or development issues within a sing

This glossary is aimed at non-designers to help them become familiar with terms used by design teams. It helps clarify the meanings of common design terms through definitions and examples. 

This resource helps articulate the benefits that design skills and mindsets can bring to global health projects through a curated set of value of design statements that connect the benefits of design to key challenges facing the global health community.

As an online email and marketing company, MailChimp specializes in reaching audiences with information, and offers helpful information about how to create those messages and how to identify those audiences.

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