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This article provides basic information about how to conduct a focus group.

The steps described are:

  • Preparing for a Focus Group
  • Conducting a Focus Group
  • Note Taking Hints for Observers
  • Analysis
  • The Take Away

This is an article accompanied by an infographic for understanding and influencing the range of factors that can influence behaviors and practices. The infographic is based on learning from practical social norm influencing workshops with young people designing campaigns to end sexist violence in LAC, and from an Oxfam discussion paper. Here the authors apply the diagram to a practical example of handwashing.

The theory of change (TOC) is often used as the development hypothesis for projects. It requires an in-depth causal analysis of issues rooted in evidence. Developing and using a TOC builds common understanding among stakeholders around the actions needed to achieve desired changes.

Transform/PHARE is a USAID funded five-year project that introduces innovative practices from marketing, advertising, human-centered design and behavioral economics to strengthen health-related behavior change programming.

The Behavioral Drivers Model was developed to contribute to change the way people understand Social and Behavior Change and invest resources, and to renew the push for evidence-based programming as our guarantee of the highest standards of practice. 

As an online email and marketing company, MailChimp specializes in reaching audiences with information, and offers helpful information about how to create those messages and how to identify those audiences.

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