In this book the author encourages the use of soical marketing techniques to effect behavior change. Social marketing—using marketing tools and techniques to facilitate behavior change—is a proven approach that’s been used for decades in programs addressing public health, social and environmental issues, and international development.
This article provides basic information about how to conduct a focus group.
The steps described are:
- Preparing for a Focus Group
- Conducting a Focus Group
- Note Taking Hints for Observers
- The Take Away
This is an article accompanied by an infographic for understanding and influencing the range of factors that can influence behaviors and practices. The infographic is based on learning from practical social norm influencing workshops with young people designing campaigns to end sexist violence in LAC, and from an Oxfam discussion paper. Here the authors apply the diagram to a practical example of handwashing.
Transform/PHARE is a USAID funded five-year project that introduces innovative practices from marketing, advertising, human-centered design and behavioral economics to strengthen health-related behavior change programming.
The Behavioral Drivers Model was developed to contribute to change the way people understand Social and Behavior Change and invest resources, and to renew the push for evidence-based programming as our guarantee of the highest standards of practice.
This tool, Think BIG (Behavioral Integration Guidance), helps organizations prioritize which behaviors to integrate into their programming to make the best use of available resources and achieve rapid results. Think BIG is a behavior-centered process for reaching development goals.