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As part of the GoodLife campaign, in June 2011 BCS and ProMPT, in partnership with the National Malaria Control Programme and the Ghana Health Service, launched the new “Aha ye de” malaria campaign. “Aha ye de” means “It’s Good Here” in Twi, one of Ghana’s national languages.

“Tasankha” was a multi-media effort under the BRIDGE II Project, a USAID-funded five year behavior change communication program focused on promoting normative behavior change and increasing HIV preventive behaviors among the adult population in 11 districts in the southern region of Malawi,

BRIDGE I

Running from 2003-2009, BRIDGE I was designed to energize change in the way Malawians think and speak about HIV/AIDS and more importantly, in how they act.

Breakthrough-ACTION activities in Indonesia will focus on providing assistance to the overall RCCE Coordinating Task Force to finalize strategy and develop the mapping of activities by themes and geographic areas.

UNICEF with support from UKAid is influencing children in Malawi to practice 5 key actions to prevent COVID-19: frequent handwashing with soap, physical distancing, use of the flexed elbow when coughing and sneezing, avoiding touching the face (mouth, nose and eyes) and staying at home.

Breakthrough ACTION-Nigeria facilitated video recordings of religous leaders (Christian and Muslim) in its intervention states in Nigeria. The recordings focused on COVID-19 preventive messages to bolster the adherence of the guidelines of the NCDC in containing the pandemic.

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