This website provides health departments and their staff with training resources and expert guidance to effectively communicate about COVID-19 disease and vaccination to partners, other health jurisdictions, and members of the public.

"This paper explores the ways in which digital and social media channels can be used successfully, appropriately, and responsibly to drive behaviour change in young men and women from lower socioeconomic groups.

"While evidence indicates the potential benefits of social media to behavior change communication, this paper, drawing on current literature, emphasizes the need for a strategic deployment of social media.

This page offers a link to a webinar asking important questions about using entertainment media, inlcuding social media, to shape social and behavior change.

The authors ask whether social media campaigns for health issues can break through the "noise" of the multiple messages that populate social media feeds, and if they do, how does the public's “online life” translate to “real-life” behaviors? How can one measure the effectiveness and real impact of social media campaigns?  

This review focuses on misinformation that appeared early in the pandemic. During this phase, little was known about the virus, such as how it spread or how infected people could be treated most effectively.

"Social listening is the monitoring of a brand's social media channels for any customer feedback and direct mentions of the brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities."

Social media analytics is data offered by most social media sites that provides insight into what people are responding to and engaging with on social channels.

"Public engagement is particularly important during the covid-19 pandemic when the effectiveness of measures such as masking, social distancing, and vaccination requires cooperation and trust across all sectors of society."

Countries and localities are developing risk communication and community engagement (RCCE) strategies and planning campaigns to promote vaccine uptake and acceptance.