Le paludisme constitue un défi majeur en matière de santé publique. Au cours des vingt dernières années, le monde a connu de grands progrès en matière de réduction de la morbidité et de la mortalité dues au paludisme, en partie grâce à un investissement mondial visant à améliorer l’accès et la qualité des interventions qui sauvent des vies. Cependant, la situation générale du paludisme dans les pays endémiques, comme la Côte d’Ivoire se caractérise par une stagnation alarmante.

L’Enquête sur les comportements lié au paludisme (le « Malaria Behavior Survey » ou le « MBS » en anglais) est une enquête transversale auprès des ménages conçue pour mesurer les comportements liés au paludisme et leurs déterminants idéationnels, avec une méthodologie théorique et standardisée.

Segmentation is a common approach used by marketers to identify population sub-groups based on common characteristics to identify target audiences.

“Model providers” are health workers who deliver high quality services, such as voluntary family planning (FP), despite societal and systemic obstacles. Such high-performing service providers can be identified through supervisor evaluation and confirmed through an assessment of client experience (e.g., mystery client surveys).

The use of technology for Family Planning (FP) mass media provides an opportunity to reach a large number of people with appropriate FP information, often at national scale, and allows messages to be adjusted and improved quickly based on real-time feedback.

In Côte d’Ivoire, Transform/PHARE developed and tested an intervention that captured insights from model Family Planning (FP) providers to inform recommendations to the Ministry of Health (MOH), professional associations, and FP implementing partners for replicating and facilitating the conditions for provider excellence.

Youth face many obstacles in accessing contraceptive products and services, often more than married or older individuals. These include, for example, lower access to voluntary family planning and reproductive health services, and provider bias and social norms.

Total Market Approach (TMA) is a process used to improve the performance of a market in an equitable and sustainable manner, with the goal of achieving universal coverage of products and services.

In 2020, Breakthrough ACTION created the Confiance Totale brand and logo to generate trust in and demand for FP methods and services among women of reproductive age in ILN catchment areas.

The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram stories to raise awareness that COVID-19 threat continues in Guatemala.