Decision Makers

The Ghana Behavior Change Support Project (BCS) launched the national multimedia GoodLife campaign, which ran from September 2009 to September 2013. The campaign included a song, “Life is what you make it” that linked personal happiness to the practice of healthy behaviors, the highly popular GoodLife Game Show, a GoodLife New Year’s concert featuring many popular Ghanaian artists and the “Aha ye de” (It’s good here) malaria campaign showcasing a famous hip hop singer. 

The C4H project worked with the Government of Ghana, the Ghana Health Service/Health Promotion Department (GHS/HPD) and local Ghanaian and international development partners to influence behavior change in family planning; nutrition; maternal, newborn and child health; malaria prevention and treatment; water, sanitation and hygiene (WASH); and H

The Ghana Communicate for Health Project ran from 2015-2019. As part of its efforts to address regional perspectives and needs, Communicate for Health conducted two collaborative workshops to discuss region-specific audience research and design creative materials that would address identified social and behavioral barriers and benefits in key health areas. 

This activity was part of the Communicate for Health Ghana project, 2015-2019. Learning by Leading was the underlying principle of Communicate for Health’s capacity building strategy. Among the four components of this strategy, the project’s Change Challenge Fund translated this principle into practice in the boldest and most sustained way.

This is an explorative qualitative study using the socio-ecological model to identify barriers and facilitators for health services use and health behaviors. The overall goal of this study was to identify sociocultural determinants that influence health service use and behavior in the six health areas in order to inform project health interventions: Family Planning and Reproductive Health, Maternal and Child Health, HIV PMTCT, and handwashing/hygiene.

This report contains findings from a cross sectional survey covering six health areas that identified key behavioral determinants including three gateway behaviors (Early ANC, Family Health Guide & Hand washing Station), and Gender. The report provides estimates of health services uptake and health behaviors by rural women in Ethiopia.

This report of a study conducted in Ethiopia as part of the Communication for Health program, contains findings from a cross sectional survey covering six health areas that identified key behavioral determinants including three gateway behaviors (Early ANC, Family Health Guide & Hand washing Station), and Gender. The report provides estimates of health services uptake and health behaviors by rural women in Ethiopia

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