This brief is intended for United States Agency for International Development (USAID) Mission staff and implementing partners leading or supporting social and behavior change (SBC) capacity strengthening efforts in the public sector.
Implementors
Le paludisme constitue un défi majeur en matière de santé publique. Au cours des vingt dernières années, le monde a connu de grands progrès en matière de réduction de la morbidité et de la mortalité dues au paludisme, en partie grâce à un investissement mondial visant à améliorer l’accès et la qualité des interventions qui sauvent des vies. Cependant, la situation générale du paludisme dans les pays endémiques, comme la Côte d’Ivoire se caractérise par une stagnation alarmante.
L’Enquête sur les comportements lié au paludisme (le « Malaria Behavior Survey » ou le « MBS » en anglais) est une enquête transversale auprès des ménages conçue pour mesurer les comportements liés au paludisme et leurs déterminants idéationnels, avec une méthodologie théorique et standardisée.
Segmentation is a common approach used by marketers to identify population sub-groups based on common characteristics to identify target audiences.
Power dynamics between influencers and target audiences can significantly affect a project’s success.
Audience segmentation is an approach commonly used in commercial marketing to tailor products and services to the specific population sub-groups most likely to use them.
This Process Brief is intended for program implementers who would like to use a participatory approach to inform program design in family planning (FP) and reproductive health (RH).
Social and behavior change (SBC) approaches target multiple levels of this ecosystem and are thus a pivotal part of family planning (FP) programming – impacting the interpersonal relationships, community structures, and social norms that guide individual behavior. Evidence based SBC interventions can increase knowledge of FP, shift attitudes and norms, and influence behaviors around contraceptive use.
“Model providers” are health workers who deliver high quality services, such as voluntary family planning (FP), despite societal and systemic obstacles. Such high-performing service providers can be identified through supervisor evaluation and confirmed through an assessment of client experience (e.g., mystery client surveys).
The use of technology for Family Planning (FP) mass media provides an opportunity to reach a large number of people with appropriate FP information, often at national scale, and allows messages to be adjusted and improved quickly based on real-time feedback.
