Segmentation is a common approach used by marketers to identify population sub-groups based on common characteristics to identify target audiences.
Men
These videos were created as part of the "Life is Precious, Take Care of It" campaign supported by Breakthrough ACTION Zambia. The videos feature three HIV positive men who tell their stories and explain how they live in good health and strength due to carefully adhereing to their ART regimens. They also remind men to get tested for HIV so that they know their status and to use condoms everey time they have sex.
This package is part of a set of implementation packages designed by the Breakthrough ACTION Zambia team.
This package is part of a set of implementation packages designed by the Breakthrough ACTION Zambia team.
The short video was developed by Development Media International for African countries and provides an explanation of why physical distancing is important. A Siswati voiceover was provided in order to expand circulation to different target audiences through social media and for community engagement and training in Eswatini.
The short video clip was developed by WHO globally and highlights key messages to prevent the spread of COVID-19. A Siswati voice over was provided to facilitate wider circulation through social media platforms in Eswatini.
This short video is targeted to men to prevent violence and abuse and encourage them to seek help.
The short animated gif/video in English and Siswati was developed for men to prevent domestic violence. It outlines six key steps men can take to help them from acting violently, and includes contact details of locally available services for help. The video was designed to be distributed through social media platforms.
Uganda has a high fertility rate and a declining mortality rate, resulting in rapid population growth. This has led to a dependent population that is not conducive to economic production, savings, investment, or development.
During the coronavirus crisis, many men in lockdown are feeling isolated, stressed out and under pressure. This survival kit has been developed to help men who are feeling under pressure.
