"To try to control the COVID-19 infodemic, WHO has teamed up with the United Kingdom Government to create and distribute content to combat the spread of misinformation through a series of communication campaigns. This was one of several initiatives to combat misinformation taken by WHO on its own and with partners since the start of the COVID-19 outbreak."

Costing is the process of data collection and analysis for estimating the cost of a health intervention. High-quality cost data on social and behavior change (SBC) are critical not only for developing budgets, planning, and assessing program proposals, but can also feed into advocacy, program prioritization, and agenda setting.