-Teachers

The Monday Campaigns is a non-profit public health initiative associated with Johns Hopkins, Columbia and Syracuse universities that dedicates the first day of every week to health. Every Monday, individuals and the private sector join together to commit to the healthy behaviors that can help end chronic preventable diseases.

This video follows a young mother and her daughter.  The daughter is clearly carrying a heavy backpack, accompanying the mother on her shopping.  When they get home, the mother realizes how heavy the child's backpack is, and recalls her daughter complaining often about how hard it is to carry it around.

This campaign was inspired by a group of youths in  the Purulia and Malda districts of West Bengal in 2011. At the center of the campaign were Youth Champions - young change agents identified by Unicef through their network of schools. The campaign strategy was train hundreds of Youth Champions through workshops, empower them to engage other com

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