National

La promotion de la santé est un moyen efficace pour accroître la participation individuelle et collective à l’action sanitaire, susciter la demande des produits de santé et favoriser l’utilisation des services de soins. L’approche a été recommandée en 1986 suite à l’adoption de la charte d’Ottawa par les États membres de l’Organisation mondiale de la santé (OMS). <--break->https://www.thecompassforsbc.org/sites/all/modules/wysiwyg/plugins/break..." title="">

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During the Ebola outbreak in Liberia in 2015, the international community quickly created a series of wide-scale social behavior change communication campaigns, a typical approach in humanitarian aid. This resulted in campaigns that bombarded local populations with massive but poorly coordinated blasts of messaging on billboards, in print, on radio and TV, through health outreach workers and community organizations, via SMS and call-in hotlines.

The WHO Digital Health Flagship initiative has stated that digital technology could play a critical role during the COVID-19 pandemic by improving communications between people and health services, empowering individuals and patients, and strengthening critical public health functions including disease surveillance. The authors of this article ask whether technology also help build trust and promote vaccination within communities that are most at risk.

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