Ghana

The Ghana Behavior Change Support project ran from 2009 - 2014. This video captures some highlights from this national social and behavior change communication program targeting many health areas, including malaria, child survival, family planning and hand washing.

The Ghana Behavior Change Support Project (BCS) launched the national multimedia GoodLife campaign, which ran from September 2009 to September 2013. The campaign included a song, “Life is what you make it” that linked personal happiness to the practice of healthy behaviors, the highly popular GoodLife Game Show, a GoodLife New Year’s concert featuring many popular Ghanaian artists and the “Aha ye de” (It’s good here) malaria campaign showcasing a famous hip hop singer. 

The C4H project worked with the Government of Ghana, the Ghana Health Service/Health Promotion Department (GHS/HPD) and local Ghanaian and international development partners to influence behavior change in family planning; nutrition; maternal, newborn and child health; malaria prevention and treatment; water, sanitation and hygiene (WASH); and H

The Ghana Communicate for Health Project ran from 2015-2019. As part of its efforts to address regional perspectives and needs, Communicate for Health conducted two collaborative workshops to discuss region-specific audience research and design creative materials that would address identified social and behavioral barriers and benefits in key health areas. 

This activity was part of the Communicate for Health Ghana project, 2015-2019. Learning by Leading was the underlying principle of Communicate for Health’s capacity building strategy. Among the four components of this strategy, the project’s Change Challenge Fund translated this principle into practice in the boldest and most sustained way.

This powerpoint presentation contains the final report on the production and broadcast of season 3 of a captivating and popular Ghanaian youth-oriented TV serial on adolescent reproductive health which included messages from the "GoodLife, Live it Well" campaign.  

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