Guatemala

The strategy unifies activities across the areas important during the “First 1,000 Days” (from the beginning of a pregnancy through the end of a child’s first year) – safe pregnancy, exclusive breastfeeding, complementary feeding, birth spacing, hygiene, sanitation and baby WASH, and home-based agriculture, as well as relevant gender norms.

This creative brief was developed for the project in Guatemala which had as its theme, "We have the right to plan a healthy and happy family." The project aimed to increase understanding of the right to family planning among rural indigenous population of the Guatemalan Western Highlands and prioritized areas of intervention.  T

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