This communication strategy supports the COVID-19 vaccines rollout in India and seeks to disseminate timely, accurate and transparent information about the vaccine(s) to alleviate apprehensions about the vaccine, ensure its acceptance and encourage uptake.

The Ministry of Health and Family Welfare in India has created a three-minute video called “Making of No-Cost Face Masks at Home to Prevent the Spread of the Coronavirus”. It has been uploaded separately in 12 other major Indian languages thus enabling the free face mask message to be understood throughout rural and urban India, and have been designed specifically for poor and lower middle class households, including for non-readers.

The public health response to COVID-19 in India has been highly centralized, resulting in a homogenous strategy applied across a sixth of the world’s population.

Busara carried out a study in India among 1,150 participants in partnership with the Centre for Social and Behavioural Change. The study worked on narrowing down and refining interventions aimed at driving uptake and adherence of Iron Folic Acid pills among pregnant and lactating women.

This cartoon from India shows the Coronavirus as a villain trying to get into people's bodies.  However, those that are wearing masks are protected from the villain.  

This video explains the science of vaccines and delves into the 3 types of vaccines being developed to combat the deadly coronavirus.

Physical distancing, masks and hand washing are here to stay. Since the emergence of COVID-19, the need for clear communication of dos and don’ts for audiences who live and work in low resource and crowded contexts has become more important than ever.