India

This communication strategy supports the COVID-19 vaccines rollout in India and seeks to disseminate timely, accurate and transparent information about the vaccine(s) to alleviate apprehensions about the vaccine, ensure its acceptance and encourage uptake.

The Ministry of Health and Family Welfare in India has created a three-minute video called Making of No-Cost Face Masks at Home to Prevent the Spread of the Coronavirus”. It has been uploaded separately in 12 other major Indian languages thus enabling the free face mask message to be understood throughout rural and urban India, and have been designed specifically for poor and lower middle class households, including for non-readers.

Communication plays a powerful role in addressing behavioral barriers and shaping demand for health products and services. Uptake of short-acting methods of contraception and combined use of ORS and zinc to manage child diarrhea remains low in India.

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