An Adaptable Communication Strategy for Demand Generation: ORS/Zinc
This document provides step-by-step guidance and illustrative content in creating a communication strategy to generate demand for ORS/Zinc. It is designed to be useful to multiple audiences, including staff from ministries of health, non-governmental organizations (NGO) and community-based organizations. The strategy can support the efforts of communication professionals working directly on behavior change communication programs as well as other professionals working in reproductive, maternal, newborn and child health (RMNCH) who need to create a demand generation component to support program activities.
Last modified: July 23, 2021