Audience Characteristics and Behavioral Factors Template

Source
Johns Hopkins University Center for Communication Programs
Date of Publication
2015

This template is used to organize the priority audience information by socio-demographic, geographic and psychographic characteristics. It also helps to organize current behaviors, knowledge, attitudes and perceptions, barriers and facilitators.

The form has space for the following information:

  • Priority Audience
  • Demographic & Psychographic Characteristics
  • Preferred Media
  • Other Opportunities
  • Current Behaviors
  • Knowledge, Attitudes & Perceptions
  • Barriers to Improved
  • Behavior
  • Facilitators of Improved Behavior
Overall Rating
0
Relevance
0
Clarity
0