Audience Insight Template

Audience insight refers to an understanding of the emotional motivations and needs of the audience. An insight goes beyond descriptive demographic data, such as age, gender or income level, and describes a key piece of information about how the audience feels in relation to a specific product, service or behavior.

An audience insight statement is comprised of two fundamental components:

  1. A summary of the understanding of the audience’s identified needs
  2. The key problem they have faced trying to fulfill this need

This template is designed to help a team sort out both the needs and problems of the intended audience.

Last modified: March 25, 2019

Language: English