CAPACITY STRENGTHENING TOOL

Audience Insights

This website offers fact sheets describing the characteristics of specific US audiences. The fact sheets are meant to be used in order to identify the population segments that can benefit from a specific health behavior. Each fact sheet offers information about the size of the audience, their media habits, and insights into their behavior. Audiences covered are: Moms, Tweens, Teens, Internists, Baby Boomers, Family physicians, and Hispanics.

Last modified: March 25, 2019

Language: English