Audience Messages and Materials Worksheet
Source
Johns Hopkins University Center for Communication ProgramsDate of Publication
2015This worksheet walks the design team through various steps in developing materials and messages for a particular audience.
The sheet has space for providing the following information:
- Desired behaviors/ practices
- Actual behavior/practice
- Priority behaviours for change
- Barriers/ Constraints
- Key Constraint
- Key Influencers
- Key Benefit Statement
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Last Updated
March 25, 2019
