Audience Messages and Materials Worksheet
Source
Johns Hopkins University Center for Communication ProgramsDate of Publication
2015This worksheet walks the design team through various steps in developing materials and messages for a particular audience.
The sheet has space for providing the following information:
- Desired behaviors/ practices
- Actual behavior/practice
- Priority behaviours for change
- Barriers/ Constraints
- Key Constraint
- Key Influencers
- Key Benefit Statement
- Making Content Meaningful: A Guide to Adapting Existing Global Health Content for Different Audiences
- The Field Guide to Human-Centered Design
- Participatory Action Research for the Development of a National Avian Communication Strategy: A Field Guide
- Materials Development Worksheet
- Developing Marketing and Communications Strategies to Promote Demand and Uptake of PrEP
- The SBCC Emergency Helix
- Provider Behavior Change Implementation Kit
- Design Kit for Human-Centered Design
- Fishbone Diagram Template
- What is Human-Centered Design?
Last Updated
June 11, 2015
