Audience Messages and Materials Worksheet

Source
Johns Hopkins University Center for Communication Programs
Date of Publication
2015

This worksheet walks the design team through various steps in developing materials and messages for a particular audience.

The sheet has space for providing the following information:

  • Desired behaviors/ practices
  • Actual behavior/practice
  • Priority behaviours for change
  • Barriers/ Constraints
  • Key Constraint
  • Key Influencers
  • Key Benefit Statement
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