Audience Segmentation Tree
Source
Johns Hopkins University Center for Communication ProgramsDate of Publication
2015An audience segmentation tree is a visual tool that is created by identifying the characteristics of the potential audience using an audience segmentation template, and then developing a graphic (which looks like a tree) to track those characteristics.
With this tool, the team begins with a potential audience, and then divides it by differences which are thought to be important in creating campaigns. These characteristics can include:
- Socio-demographic differences
- Geographic differences
- Behavioral differences
- Psychographic differences
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Last Updated
April 9, 2015
