Behavior Change Communication Using Social Media: A Review

“While evidence indicates the potential benefits of social media to behavior change communication, this paper, drawing on current literature, emphasizes the need for a strategic deployment of social media.

The review highlights some of the challenges of using social media for behavior change communication purposes. Many of the challenges can, however, be mitigated, and this paper highlights strategiesthat could enhancethe value of social media for behavior change communication.

The paper stresses the need for a two-way communication using social media, working with the audience in developing appropriate communication strategies, and the need for effective evaluation.”

Last modified: June 8, 2021

Language: English