The Behavior Grid [Website]

This grid describes 15 ways behavior can change. The purpose is to help people think more clearly about behavior change.

Each of the 15 behaviors types uses different psychology strategies and persuasive techniques. For example, the methods for persuading people to buy a book online (BlueDot Behavior) are different than getting people to quit smoking forever (BlackPath Behavior).

Last modified: July 23, 2021

Language: English