Beyond the Brochure: Alternative Approaches to Effective Health Communication

The guidebook addresses issues that commonly arise when public health programs seek to reach low-literate and oral-culture populations. Two central questions, whether and how to adapt existing materials or create new ones, are discussed in detail. Two other matters — getting to know the audience, and involving audience members in every facet of program planning — are also discussed. The final section provides some guidance for pretesting newly adapted or created materials.

Last modified: July 23, 2021

Language: English