BJ Fogg’s Behavior Model [Website]

This behavioral model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing.

Using this model as a guide, program designers can identify what stops people from performing behaviors that the designers seek. For example, if users are not performing a target behavior, the model helps designers see what psychological element is lacking.

The Fogg Behavior Model is part of a larger system that helps people design for behavior change.

Last modified: July 23, 2021

Language: English