CDCynergy Message Mapping Guide [Website]

Message mapping is a risk communication tool that enables the quick and concise delivery of pertinent information. A message map is an organized means for communicating layers of information. To communicate effectively, messages must be carefully framed and delivered. Message mapping is based on scientific principles, and it is consistent with the way information is processed in high-concern situations. It also allows us to better respond to anticipated questions and concerns.

The steps in the process are:

• Identify stakeholders and target audiences
• Identify stakeholder questions or concerns
• Identify common sets of questions
• Develop key messages
• Develop supporting information
• Conduct testing
• Plan for delivery
• Create a map

Last modified: March 25, 2019

Language: English