CDCynergy Social Marketing Edition

Like its partner tool, CDCynergy, this tool guides the user through a process in which you: 1. Use research to help describe and determine the causes of the health problem that you plan to address with an intervention, and to define the audience segments affected by the problem, 2. Explore a wide range of possible strategies for the health problem, 3. Systematically select the strategies that show the most promise to help the audiences, 4. Understand the role communication can play in planning, implementing, and evaluating selected strategies, and 5. Develop a comprehensive communication plan that includes audience research, pretesting, production, launch, and evaluation at every stage. In all of these stages, the examples and comments are geared to social marketing projects.

Last modified: July 23, 2021

Language: English