Creative Brief Template One

This template can be used when developing a creative brief. It contains sections on:

• Health Area and Intervention(s)
• Shared Vision
• Background
• Priority Audience
• Primary Audience
• Influencing Audience details
• Objectives
• Competitive Behaviors/ Barriers
• Positioning Statement/ Key Promise (and supporting points)
• Call to Action
• Creative Considerations
• Media Approach
• Materials to be Developed
• Donor
• Key Partners
• Technical/Program Specifications
• Geographic Placement
• Language

Last modified: March 25, 2019

Language: English