Demand Generation for Underutilized Commodities in RMNCH [Implementation Kit]

This Implementation Kit (I-Kit) is a step-by-step guide to developing communication strategies to increase demand for the 13 underutilized commodities identified by the UN Commission on Life-Saving Commodities. The commodities span across the reproductive, maternal, newborn, and child health (RMNCH) ‘continuum of care’, and if more widely accessed and properly used, could save the lives of more than 6 million women and children.

The primary objective of the I-Kit is to support country teams to develop commodity-specific messaging and activities, tailored to the country context and utilizing country-specific data, which can be integrated into existing national communication strategies and interventions for RMNCH. For countries that already have RMNCH communication plans and programs, the I-Kit can be used as a tool to integrate strategic and effective components specifically for the underutilized commodities. In countries that still need to create RMNCH communication plans, the I-Kit offers guidance and support to develop evidence-based, effective demand generation strategies.

The I-Kit was designed to be useful to multiple audiences. The I-Kit provides cross-cutting tools and adaptable commodity-specific content, such as audience profiles, objectives, messaging and implementation activities, for nine priority commodities:

  • Contraceptive implants
  • Female condoms
  • Emergency contraception
  • Misoprostol
  • Magnesium sulfate
  • Chlorhexidine
  • ORS/zinc
  • Amoxicillin

Last modified: July 23, 2021

Language: English