Developing a Creative Brief
The C-Bulletins were developed by C-Change for communication practitioners who develop and adapt SBCC materials and activities for audiences with lower literacy skills. Each bulletin offers practical, how-to assistance and a list of additional resources.
This bulletin provides SBCC practitioners with an overview of how to develop a creative brief. A creative brief serves as a tool that helps guide the development of SBCC materials or activities for audiences with lower literacy. The bulletin covers how a creative brief is developed and explains the value added of a creative brief.
Last modified: July 23, 2021