Eight Principles for Strengthening Public Sector Social and Behavior Change Capacity

This brief is intended for United States Agency for International Development (USAID) Mission staff and implementing partners leading or supporting social and behavior change (SBC) capacity strengthening efforts in the public sector.

The document highlights key principles, strategies, considerations, and operational research questions. Experiences were collected and synthesized from various stakeholders from current or past USAID-funded projects, including Bangladesh Knowledge Management Initiative (BKMI), Breakthrough ACTION, Communicate for Health (C4H), Communication for Change (C-Change), Communications Support for Health (CSH) and the Health Communication Capacity Collaborative (HC3) project, as well as Population Services International (PSI) Cambodia and the Ministry of Health and Family Welfare Bangladesh.

Last modified: December 8, 2020

Language: English