Guide to Monitoring and Evaluation of Advocacy, Communication, and Social Mobilization to Support Tuberculosis Prevention and Care

This guide is designed to help Advocacy, Communication and Social Mobilization (ACSM) programs at national and sub-national levels to strengthen routine M&E of ACSM activities. More specifically, this guide will help ACSM planners and implementers: 1. Understand the concepts of M&E and how to effectively apply both to ACSM activities, 2. Develop comprehensive M&E plans in parallel with ACSM intervention planning, 3. Utilize a strategic and practical mix of M&E methods to design, implement, and assess the outcomes of ACSM activities, and 4. Systematically apply results of M&E to adapt and improve the performance of ACSM interventions. Part 1 provides an overview of ACSM and defines the key terms and concepts used in monitoring and evaluation. Part 2 covers the routine monitoring of ACSM activities. Part 3 provides a basic overview of evaluation in ACSM. Part 4 highlights some practical issues related to M&E planning, such as budgeting and creative problem-solving for common implementation challenges.

Last modified: July 23, 2021

Language: English