Guide for Selecting a Formative Research Method
This guide provides an algorithm to assist program managers and researches in selecting the right formative research method. The guide helps managers decide between quantitative and qualitative methods and then offers specific methods that match the needs of a program by asking these questions: 1. Is it best to use quantitative or qualitative methods? 2. What is the context of our research study (e.g., unique traits of the topic and audience, available resources, and timeline)? and 3. Given the context of our research study, which type of qualitative method is most appropriate?
Last modified: March 25, 2019