Message Handbook: Covid-19 Testing and Tracing
This handbook is intended for public health professionals, communicators, advocates or anyone else who needs to motivate the public to participate in testing and tracing.
To that end, it includes insights on audience motivations and concerns, tested messages, communication do’s and don’ts, and recommendations for translating public health jargon into memorable, motivating language.
The messages included here have been tested with a nationally representative sample of U.S. adults.
Last modified: January 5, 2021