The P Process is one of the most respected tools used in designing SBCC programs. Developed in 1982, the P Process is a tool for planning strategic, evidence-based health communication programs. More than thirty years later, communication professionals around the world are using the P Process to design, implement, monitor and evaluate communication strategies, materials and programs.
The P Process is a step-by-step roadmap that can guide you from a loosely defined concept about changing behavior to a strategic and participatory program that is grounded in theory and has measurable impact.
This update of the P Process incorporates lessons learned and acknowledges the real-time, dynamic nature of the strategic process as well as new technologies and the constantly changing nature of communication, social norms, individual behavior and decision-making. It draws from many other disciplines, including design theory, behavioral economics, social psychology and anthropology.
At its essence though, the P Process is a tool that is only as useful as the data and thinking that go into each step. The attached file contains both the English and French versions.
- A Field Guide to Designing a Health Communication Strategy
- JHU/CCP Pathways Models
- Making Content Meaningful: A Guide to Adapting Existing Global Health Content for Different Audiences
- Learning Package for SBCC Facilitator's Guide
- Preventing HIV/AIDS among Adolescents through Integrated Communication Programming [Manual]
- Leadership in Strategic Communication: Making a Difference in Infectious Disease and Reproductive Health
- Designing for Behavior Change For Agriculture, Natural Resource Management, Health and Nutrition [Workshop Curriculum]
- Social and Behavior Change Capacity Assessment Tool for Individuals [Facilitator's Guide and Assessment Tool]
- Social and Behavior Change Capacity Assessment Tool for Donors and Networks
- Social and Behavior Change Capacity Assessment Tool for Use with Organizations
July 23, 2021