Sample Audience Segmentation Table

Source
Johns Hopkins University Center for Communication Programs
Date of Publication
2015

In developing a communication strategy, one of the initial steps is to define and segment the audience, identifying each audience segment's particular characteristics.

This is an eample of an audience segmentation table from the Treatment Action Campaign (TAC) in South Africa and offers information about:

  • Potential audiences
  • Enabling environment 
  • Demographic information about the community
  • Socio-cultural information about the community
  • Psychosocial issues
  • Psychological issues

 

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