Segmenting the Market to Reach the Targeted Population

Source
University of Kansas Work Group for Community Health and Development

"Segmenting" is a marketing term for dividing up an audience into groups according to particular criteria. The members of each group have at least one important factor in common with the other members of the same group, and that factor sets them apart from all the other groups. This website answers the following questions about segmenting the market:

  • What is segmenting the market?
  • When might you segment the market?
  • How can you segment the market?
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