Soap Operas for Social Change to Prevent HIV/AIDS [Guide]

Source
Population Media Center

This guide is designed to be used by journalists and media personnel to plan and execute the production and broadcast of Entertainment Education serial dramas for HIV/AIDS prevention, especially among women and girls. This is part of a strategy by the United Nations Population Fund (UNFPA)to reinforce the capacities of journalists at the country level to prepare them to be informed agents of gender- and culturally-sensitive HIV prevention programs.

This guide is meant to serve as a reference tool during training workshops for journalists and media personnel, and other institutions interested in reinforcing the capacities of journalists to convey effective messages on HIV/AIDS prevention.

The guide seeks to familiarize journalists and media personnel with the methodology for social change of the famous social drama specialist Miguel Sabido of Mexico, using entertainment-education format serial dramas broadcast over mass media channels (such as radio and television).

The guide includes sections on:

  • How the Sabido Methodology differs from other forms of Entertainment-Education. 
  • Steps in the Development of a Sabido-Style Drama 
  • Formative Research  
  • The Issues List, Moral Framework and Values Grid  
  • Advisory Committee and Technical Review Committee  
  • Training of Producer and Scriptwriters 
  • Pre-Testing of Pilot Episodes 
  • Writing and Production
  • Monitoring  
  • Summative Research (Impact Evaluation)  
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