Social and Behavior Change for Family Planning User Journey Tool

A multitude of factors influence family planning (FP) uptake and maintenance. Social and behavior change (SBC) is uniquely placed to understand and address those factors. However, FP programs often underutilize and underfund SBC. Helping decision-makers understand both the social and behavioral drivers of FP use and how SBC can effectively address those drivers can lead to greater use and investment in SBC. Breakthrough ACTION designed the Social and Behavior Change for Family Planning User Journey Tool to encourage investment in SBC within FP programming. The tool helps SBC advocates communicate the need for social behavior change in an easy-to-grasp, visual format.

The interactive tool follows the FP journey of Nala—a fictional young woman who represents the experiences of young women like her around the world—highlighting key social and behavioral determinants that influence her decision to learn about, use, and continue using FP. The tool also features examples of evidence-based SBC interventions that address those behavioral determinants and data about the positive impact of SBC in FP. It presents actions decision-makers can take to support SBC in FP and offers practical tools to help them get started.

Last modified: January 17, 2023

Language: English

Source: Johns Hopkins Center for Communication Programs

Year of Publication: 2022