Social Media Research on Vaccine Hesitancy

The International Vaccine Access Center (IVAC) at the Johns Hopkins Bloomberg School of Public Health (JHSPH) is working collaboratively with the Sabin Vaccine Institute (Sabin) to define a research agenda, develop implementation guidelines for low- and middle-income countries to address vaccine hesitancy through social media, and define a set of metrics for evaluation of potential intervention platforms.

With Sabin, the following activities will be conducted:

  1. A PRISMA-compliant systematic review of peer-reviewed and other literature guided by Sabin’s gap analysis;
  2. Key informant interviews with representatives across key academic, industry, and advocacy groups;
  3. The development of a social-behavioral research agenda;
  4. Creation of a set of standardized indicators to measure vaccine hesitancy on social media;
  5. Creation of an adaption and implementation framework to target diverse audiences;
  6. And an interdisciplinary workshop to present findings and receive feedback from experts, with representation from the global south.

Last modified: January 27, 2021

Language: English